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Samsung

GearS2 Launch

#LoveGetsBetterAtEveryTurn

LAUNCH OF SAMSUNG ON INSTAGRAM WITH AN INSTA SERIES

The task - To launch Samsung Gear S2 Watch successfully along with Samsung launch on Instagram for the first time.

Target- Adventurous millennials.

Insta Activation Idea- Create a Insta Series- #lovegetsbetterateveryturn

Cast- Tripti Dimri & Dhruv Sachdeva

Execution- We created two real time characters, who fell in love real time on Instagram with each other. The campaign started 5 days before Valentine's day and each day we revealed their love story through pictures, videos & gifs with a seamless product integration. The love story climaxed on the Valentine's Day and Samsung outdid its own expected target in a span of 6 days.

Influencers- We roped in 2 macro influencers Durjoy Dutta, an author, Prajakta Kohli/Mostly sane and 2 micro influencers- Yasminkara Chiwala, a fashion influencer and a fitness influencer.

Posts- gifs/

Every piece of our work

has a lil bit of us in it .

UNICEF

#BHL

BigdiHuiLadki-BigdaHuaLadka

(translation-You're such a bad girl/boy)

We all grow up with a certain belief system of the society and caregivers. Often this conditioning clamps our wings in our early years. If we get clogged in these shackles of the society, we repent rest of our lives. And if we do what we feel is right, society labels us as 'Bigda hua'. This campaign empowered the adolescents of India with the confidence to listen to their own hearts, stand for their own will and giving them a voice that its ok to be 'Bigda hua' if it comes to taking decisions of life - career choices, marriage etc. #DefySocialNorms #DefyGenderNorms